Posts tagged: business planning

Is your Career/Biz Brand JACKED or MASTERED? Do You Know the Difference?

So…is your career or business execution plan to be the Jack of All Trades?  Be careful, you may end up becoming  the Master of None!   Welcome to the online/offline marketplace and the days of hyper-competition, fake relationships, hustlers/scammers, content stealers, back stabbers and more.  Sometimes being “Jack” versus “Master” is nothing more than a 21st century distraction that has many of us confused that ACTIVITY and ACCOMPLISHMENTS…are the same thing. They are not, in fact the “busy without a REAL plan or REAL purpose mindset” is something the Jack’s keep doing but produces ZERO product, passion or positioning.

The Career Engineer

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News Alert — The REAL customer (W2 and 1099 funders) are yearning for “Your Main Thang” (yes I said Thang!)  So, what is your…”main thang?”  That is the product or service that produces results, revenue and what we call TCE REAlationship.  Now here’s where it gets tricky.  In today’s  world the BIG fix is on uber fast technology, follow me now, like me quick and click now/read later…a bill of goods sold strongly to “Jon and Jane citizen.”  However, the REAL secret is, “slow and steady wins the race…not the other way around!”

Here are some great folks ( I know and admire) who have left the JACK alone, and allowed their MASTER Brand shine.  Check them Out! NikkiWoodsRichard Branson Corey BookerRussell Wilson Michelle Obama and Randi Zuckerburg

I know, you are shocked that I just said “slow and steady” as much as I LOVE the speed of technology and social connecting.   But I also embrace natural balance, if there is High Tech there must be High Touch.  Your REAL MAIN THANG must showcase class and precision while embedding within your brand…genuineness, authenticity, originality, integrity, performance, talent, skill and human-to-human technology.   Never the quick, fast and “in a hurry” approach that we see ALL DAY LONG with our quick clicks, pressed posts, “uh oh” uploads and cute comments (unless you are slowing down to proof read your vetted content :).

Here are a couple of TCE PushUps that work for me (and our clients) to know the difference between being a MASTER versus being JACKED!:

  • Decide WHO Your Are BEFORE Deciding WHAT You Will Do
  • You Can’t SELL, What You Don’t KNOW
  • Believe NOTHING That’s Said, Believe EVERYTHING That’s Done
  • SELL Your MESSAGE, Not Your PRODUCT
  • Know Your COMPETITIVE Edge, DELIVER more than PROMISED
  • REALationships Build Revenue (that’s a TCE terms folks)

“Where we Build REALationships” Join TCE Career & Biz Network Today

 

Yes, this is a throttle back coming from your Career Engineer a Social Technology Queen who adores the speed and power of cyberspace.  Nevertheless, I have always been a champion and more concerned with your “perfected space and stamina” in the marketplace, than the clicks it took for you to get there.  I am not talking about a return to the snail pace (1990’s or anything, heck no)….but I am promoting  the slow down or “back it up a bit”  of putting your Jack out there as “fast and furious.”   Instead try being The Master of your brand…at the speed of  “accurate, efficient and effective.   Show the marketplace that you are the MASTER of that…and they will love you for it!


The Power of Time, Talent, Treasure & You!

I had an opportunity a few weeks back to speak “as the keynote”, for the Financial Planning Day event sponsored by the City of Virginia Beach and the Financial Planners Association of Hampton Roads.  My goal was to empower the room with economic solutions, principles and values to help “John and Jane America” make smart choices with their money and to build wealth for their households.  Now, as a person who enjoys “spending” money, I was challenged to share fiscal accountability choices…that would make my accountant proud.  But heck.. I am “The Career Engineer” and like most of you , I work hard, play hard and enjoy having BIG fun; however, I want to ensure my financial posture…is SECURED!   Yes, there lies my struggle 🙂  So in keeping  true to form; I  shared our “fiscal, career, business and life  prosperity formula…the TCE Way!”  Yes, I am proud to say, it was a hit …so now let me share it with you.  Let me know what you think …and I look forward to your comments and questions.

The Power of Talent:  “You Can’t SELL, What You Don’t Know” 

  • Now is the Time to Use Your Gifts and talents aka “knowledge skills and abilities” to generate multiple streams of income.
  • It’s Deeper Than a Job…it’s about transforming our thinking and actions to the mindset of a becoming a Career Entrepreneur.
  • Work Your Career Progression Like It’s a Business (marketing, technology, quality assurance, performance, profits and more).
  • It’s This Type of “Thinking and Doing” that generates income…for life.

 The Power of Time: “Invest Time vs. Spending Time…There is a Difference” 

  • You Can Make More Money, buy more things, even gain new friends…but the allotment of time is something you NEVER get back.
  • When You SPEND Time in a Relationship, you are in a consumer mindset (hence the word CONSUME).  When you INVEST time in a relationship…you expect something back (hence the word investment.)
  • ROI is Critical in Your Use of Your Time.  Be careful where you invest your time (people, places, data and things).

 The Power of Treasure: “It’s Not What You Make, It’s What You Keep”

  • Our Economy has Changed, so Should We.  Financial sustainability aka as YOUR economic policy for your household …100% rests with you.
  • We HAVE  To Plan for Success.  Now here is the good news, you can change it, increase it, build wealth, tap into resources and create legacy.
  • Think About the Power 10.  By INVESTING and not SPENDING as little as 10%, (a dime out of every dollar) is a great way to build your future.

 The Power of Now:  It’s Time to Make Monday Mornings….Better!”

  • Now is the time to ACT.  Make sure you INVEST your Time, Talent and Treasure to build your powerful economic plan.
  • If Nothing Changes, Nothing Changes. Remember the universal law, “If there is NO SEED, there is NO HARVEST”. Don’t expect to grow anything if you have not planted anything.

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