Posts tagged: Randi Zuckerburg

Is your Career/Biz Brand JACKED or MASTERED? Do You Know the Difference?

So…is your career or business execution plan to be the Jack of All Trades?  Be careful, you may end up becoming  the Master of None!   Welcome to the online/offline marketplace and the days of hyper-competition, fake relationships, hustlers/scammers, content stealers, back stabbers and more.  Sometimes being “Jack” versus “Master” is nothing more than a 21st century distraction that has many of us confused that ACTIVITY and ACCOMPLISHMENTS…are the same thing. They are not, in fact the “busy without a REAL plan or REAL purpose mindset” is something the Jack’s keep doing but produces ZERO product, passion or positioning.

The Career Engineer

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News Alert — The REAL customer (W2 and 1099 funders) are yearning for “Your Main Thang” (yes I said Thang!)  So, what is your…”main thang?”  That is the product or service that produces results, revenue and what we call TCE REAlationship.  Now here’s where it gets tricky.  In today’s  world the BIG fix is on uber fast technology, follow me now, like me quick and click now/read later…a bill of goods sold strongly to “Jon and Jane citizen.”  However, the REAL secret is, “slow and steady wins the race…not the other way around!”

Here are some great folks ( I know and admire) who have left the JACK alone, and allowed their MASTER Brand shine.  Check them Out! NikkiWoodsRichard Branson Corey BookerRussell Wilson Michelle Obama and Randi Zuckerburg

I know, you are shocked that I just said “slow and steady” as much as I LOVE the speed of technology and social connecting.   But I also embrace natural balance, if there is High Tech there must be High Touch.  Your REAL MAIN THANG must showcase class and precision while embedding within your brand…genuineness, authenticity, originality, integrity, performance, talent, skill and human-to-human technology.   Never the quick, fast and “in a hurry” approach that we see ALL DAY LONG with our quick clicks, pressed posts, “uh oh” uploads and cute comments (unless you are slowing down to proof read your vetted content :).

Here are a couple of TCE PushUps that work for me (and our clients) to know the difference between being a MASTER versus being JACKED!:

  • Decide WHO Your Are BEFORE Deciding WHAT You Will Do
  • You Can’t SELL, What You Don’t KNOW
  • Believe NOTHING That’s Said, Believe EVERYTHING That’s Done
  • SELL Your MESSAGE, Not Your PRODUCT
  • Know Your COMPETITIVE Edge, DELIVER more than PROMISED
  • REALationships Build Revenue (that’s a TCE terms folks)

“Where we Build REALationships” Join TCE Career & Biz Network Today

 

Yes, this is a throttle back coming from your Career Engineer a Social Technology Queen who adores the speed and power of cyberspace.  Nevertheless, I have always been a champion and more concerned with your “perfected space and stamina” in the marketplace, than the clicks it took for you to get there.  I am not talking about a return to the snail pace (1990’s or anything, heck no)….but I am promoting  the slow down or “back it up a bit”  of putting your Jack out there as “fast and furious.”   Instead try being The Master of your brand…at the speed of  “accurate, efficient and effective.   Show the marketplace that you are the MASTER of that…and they will love you for it!


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